Avoid the Boxing Day Curse

Avoid the Boxing Day Curse

As we approach the end of the year, you might be thinking about putting your home on the market. Many estate agents will suggest listing it on Boxing Day, claiming it’s the prime time to attract buyers. But here’s the truth: this once-popular strategy has lost its impact.

❌ Why Boxing Day Listings Aren't Effective Anymore

A few years ago, listing your home on Boxing Day offered an advantage. The market was quiet, and there were fewer homes available, giving your property a better chance to stand out. But now, with nearly every real estate agent promoting Boxing Day as the ideal time to list, the market has become overcrowded.

Listing your home on Boxing Day now means competing with hundreds of other properties. With so many homes hitting the market at once, yours may struggle to stand out.

💭 A Smarter Move: The January Launch

Instead of jumping into the Boxing Day rush, consider holding off until the first week of January. Why? Because it offers a strategic edge. In January, buyers are more serious, fueled by New Year’s resolutions, and the market isn’t flooded with fresh listings.

By waiting just a bit longer, you can:

Avoid the Boxing Day frenzy, which can overwhelm buyers.
Capture the attention of serious buyers making decisions in the new year.
Stand out in a less crowded market, giving you the best chance to sell at a favorable price.
📉 The Numbers Tell the Story

Here’s a key stat: 47% of homes listed in the last year didn’t sell—a nearly 50/50 chance for sellers. In contrast, at Ivy & Stone, we’ve sold 83% of our listings, showing that a well-timed, strategic approach makes all the difference.

If you’re thinking of selling in 2025, consider launching in early January. This timing not only attracts more serious buyers but also enhances your opportunity to achieve the highest possible price.

🔥 Get Ready to Sell in 2025

Thinking about selling in 2025? Let’s discuss how we can maximize your sale with a well-planned strategy to reach the best buyers and achieve the best price.

We’ll work together to perfectly time your sale—and if you’re looking to buy as well, we’ll help coordinate both transactions for a seamless experience.

📞 Call us today to start planning. Your 2025 sale deserves the best strategy.


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The rental market continues to shift, with new rules, rising rents and affordability pressures all shaping landlord decisions. July is a good time to review your property and your plans.

It may feel far too early to think about Christmas, but moving home takes longer than many sellers expect. Starting in July can make the journey calmer and more controlled.

As school holidays approach, family buyers often become more focused. For sellers with space, gardens or flexible rooms, July can be a useful moment to attract motivated movers.

More homes are competing for buyer attention, so sellers need more than a hopeful asking price. A smart launch, realistic valuation and strong presentation can help attract serious interest.